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OK, we've briefly
discussed WHY you should be on the Internet, the vast differences in
the two types of advertising and some of the large differences between
the Yellow Pages and the Internet. Let's take it a step further
and see what benefit you could actually receive from each of the
competing elements in the same category. Let's assume for
a minute that your medium sized company wants to make a substantial
impact in your genre of business, and you have budgeted $10,000.00 for
that advancement. Let's proceed, shall we?
Advertising in a major telephone directory for an 1/8th page ad could
easily cost you between $4,000.00 to $6,000.00! The problem is
that you could comfortably fit into several categories in that phone
book. So because of the expense you have to choose the category
that makes you the most amount of money per annum. The challenge
is that's where most of your competitors are. You have a
decision to make...either spend the entire amount and get the largest
ad possible and not advertise in the other categories, or have
mediocre ads in each of the categories that make sense. You
cross your fingers and make the best decision possible. Problem:
You have to make the same decision next year.... Question:
How much could you possibly say about your company in that 4.0" x
2 5/8" ad?
Note: The Managing Partner
of Entrepreneurs Unlimited has been in "Directive Advertising" for
many years. His display ads have been in many millions of Yellow
Page Directories throughout the Western United States. Few
individuals understand the effects of "Directive" advertising like Mr.
Johnson.
Reminder: Any
of the ad copy or any other part of this Web site is the sole
intellectual and creative property of Entrepreneurs Unlimited.
All Rights Reserved. Any infraction of this Copyright is a
serious Legal violation in the State of Oregon, and will be aggressively
prosecuted under Law.
©Copyright 2003 |
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How much could you possibly say here?
VERSUS THIS!
Actual Web site we built for a large architectural firm in Nashville,
TN
Continue
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- No long term longevity
- Limited exposure
- Have to renew ad every year
- Limited scope re: ad copy
- Multiple phone books to choose from
- Surrounded by your competition
- Photos & colors cost much more
- Limited to categories
- Subjected to price shoppers
- Can't change ad immediately
- One well designed Web site could
be instrumental for decades
- Unlimited exposure
- There is only ONE Internet
- No renewal necessary
- "Stand alone" possibilities
- Photos and colors don't cost more
on a yearly basis
- No limit to categories
- Can change categories, products,
services and prices almost immediately
- You have the CHOICE on how you
want to advertise your Web site
- Not restricted to limitations as
to how much you can say about your business
- The ability to stay ahead of the
"curve" on technology, and;
- Your Web site is yours to KEEP!
(Unlike our competition)
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